Marketfinder

1. Research & Discovery

• Conducted user interviews with small business owners and event coordinators.
• Identified major pain points like difficulty finding markets, lack of vendor organization, and poor communication between planners and vendors.
• Analyzed competitors to find gaps and opportunities for a better user experience.

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2. Branding & Identity

• Created the brand name MarketFinder to clearly represent the service.
• Developed the tagline: "Your Marketplace Matchmaker."
• Chose a vibrant color palette (#FCB12B orange-yellow and #2AACE2 sky blue) to evoke energy, trust, and approachability.
• Designed the logo and brand icon, with five form variations for flexibility across digital and print materials.

3. User Flow & Information Architecture

• Outlined separate user flows for vendors and event coordinators.
• Created a first-pass IA (Information Architecture) map for both the app and website to organize navigation and content structure logically.
• Focused on simplifying the onboarding and event discovery processes.

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4. Wireframing & Visual Design

• Designed wireframes for the app and website home screens, using the brand colors and typography specifications.
• Focused on clarity, quick action buttons, and clean layouts to support ease of use.
• Highlighted key features like event browsing, vendor sign-ups, event organizer dashboards, and feedback/review options.

5. Physical Kit Design

• Designed a branded foldable phone/tablet stand for vendors to use at markets.
• Purpose: Help vendors appear more professional, display QR codes or payment info, and subtly advertise the MarketFinder brand at every event.

6. Refinement & Next Steps

• Identified opportunities for future expansion: adding payment processing, live chat support between vendors and planners, and marketplace reviews.
• Planned usability testing for the next design phase to validate flows and ensure the platform meets real-world vendor and organizer needs.

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The result of the MarketFinder project was a clear, user-friendly platform concept that successfully bridges the gap between small business vendors and event coordinators. I created a full brand identity that feels approachable, trustworthy, and energetic, along with an intuitive app and website layout that makes finding and managing events simple. The wireframes, user flows, and physical kit design all work together to create a cohesive experience that helps vendors feel more professional and helps coordinators easily fill their events with quality participants. MarketFinder sets a strong foundation for development and testing, with clear next steps to refine and expand based on user feedback.